For the past few years, I’ve noticed a consistent trend in “wish lists” for new kitchens.
According to the 2018 Houzz Kitchen Study, the last topic above includes a headline saying “Clutter drives us mad” and states that many people “Obsess over decluttering kitchen surfaces”! That’s a hefty declaration and one which I can totally relate to. I would love for nothing more than to have virtually nothing on my counters. If you share this thought, my reasoning might be different from yours, but I just tend to get tired of looking at the same things, and well, I don’t like clutter. No nick-knacks unless they are statements of art or pieces from my family that mean something to me. All of my small appliances are neatly tucked away, but for convenience sake, I do have my burr grinder and coffee maker out. Maybe I’ll find them a “behind closed doors” location in a new design…someday!
With a lot of articles catering to post-holiday organization, and in the spirit of the Spring selling season coming up quickly, I’d like to share some of the findings from the Houzz Kitchen Study, as well as our own product insights in today’s article for a refresher and to help get you prepared for client conversations.
Part of the Houzz Kitchen Study organizes the survey responses into two subjects and I’ve listed the top three priorities for each:
As you read the list did you say to yourself: “Yes, I provide those solutions to all my clients”? I hope that at a minimum, the topics help define priorities for your client. For some, their kitchen might just be a design statement, which means their top priorities could be the 3rd topic under Function and the 1st topic under Design. Overall, I think we can assume that the survey results represent a consensus across the country of people who are in the market for a kitchen. And unless you’re amazingly scripted for each client, it’s not easy to remember all of the things that constitute providing great service, so my suggestion is to find a reminder method that works for you and convert these topics into questions for the “getting to know you” conversation with your client!
Remember at the top of the page I listed topics that came out of the 2018 Houzz Kitchen Study? (Go ahead, look again!) Ok, if you’re tracking with me, and you’re an expert designer/salesperson, then you have summarized these three things to mean the following:
I am tasked with creating sensible organization in my client’s design.
Sensible, practical, real…the emphasis is to provide every-day, real-life solutions. This means that you need to know what’s in their toolbox! How many hot pots? Instant pots? Crockpots? Steamers? Yes, the task is tedious, but the information is essential to achieve the best results. In addition, organized storage is not just about what goes into cabinets, you may also find that your client’s healthy lifestyle means that you need to make space for additional refrigeration instead of a doublewide pantry. The moral of this story is that there is much to consider to ensure that you’re making the solutions work for your client’s lifestyle.
So without further delay, here are the top kitchen storage options people are asking for (in order of importance) and how Medallion provides you with the products to answer these requests.
With this list and inspiration images in mind, you should be well-equipped to have productive conversations with your client to hone in on their needs. And to tie into this topic, take a look at my previous article: It’s what’s on the inside that counts to review how storage solutions can be bundled to streamline the selling process.
For more on the 2018 Houzz Kitchen Study click here!